Startup Stand-up is a one-of-a-kind event that blends the worlds of improvisation, storytelling, pitching, product development and comedy to create a unique and engaging experience for participants. The event highlight is the participants' showcase, where the spirit of a hackathon meets the excitement of improv comedy. In this competition-like scenario, participating teams are given random innovation elements to create a fictional product and then pitch it in a fun and entertaining way.